Guest Post by Paul Matthews // paulmatthews324 @ gmail.com
A trend that recently developed since the advent of Facebook paid social traffic was definitely related to online coaching, ranging from personal finance improvement to dating. With a lot of “self-called Gurus” and “Entrepreneurs” who are just trying to sell general, fake courses, true masterminds and mentors are the reason why the entrepreneurship sector is definitely becoming big.
In a world where fast-paced businesses (mostly online based) are the go-to for entrepreneurs all over the world, having a solid guidance is a must, let’s break down why masterminds are the present and the future of entrepreneurship.
The Elon Musk Paradigm
Elon Musk has been heavily criticized recently: with unnecessary expenses within The Boring Company and with the fact that he was forced to resign from TESLA, his figure as a successful entrepreneur and philanthropist definitely dropped. What should be taken into consideration, although, is related to the fact that Musk was one of the first successful entrepreneurs in the Tech industry, betting on the power of new forms of energy and automation. Musk’s paradigm applies pretty much to every single tech company that was founded from 2015 till today: startups are heavily betting on new technologies such as Machine Learning, AI and VR, which is (mostly) due to the above-mentioned paradigm and philosophy.
Jeff Bezos: The Online Shift
Whilst Amazon remains the most prolific online business ever, its principles are used by many different businesses, both small and big. We must analyse how Bezos understood supply and created demand, way back when Amazon was no more than a simple online bookstore. We must understand how important the reliability of Bezos’ store is: the number of products available, combined with the easiness of buying and the delivery speed are still the 3 main items anyone (even the ones who are simply running a drop shipping store on Shopify) is taking into consideration. This applies to every kind of business, from fashion to commercial bridging finance.
The Grant Cardone’s Example
When it comes to Real Estate investments, Grant Cardone has always been a top player. With over $428 millions in assets sold, Cardone has developed methods and strategies that are proven to work in a quickly-changing environment like the one that real estate is. Cardone recently launched his 10x Growth speaking conference, which is currently touring around the world.
Being niche focused, Cardone is definitely someone who can be considered as a bright example of how a true mastermind could achieve big results in multiple fields, by applying strategies and, mostly, a successful mindset to his plans.
Masterminds As Idols
What truly separates a mastermind from an online coaching scammer, is the fact that masterminds are presenting tangible results from the start, thinking outside the box, without talking for hours instead of going straight to the point. A bright example of the above statement would be related to the infamous Forbes Under 30 list, which is covering a lot of online mentors and TED speakers in various industries. Mike Darlington, CEO of Monstercat, for example, featured in this year’s list, is a phenomenon within the music industry, and his business model has been covered by himself on many different seminars.
To Conclude
There’s a big separation between online coaches and masterminds, both from a strictly content related point of view, all the way to the actual results. It’s important to focus on the ones that are respecting the true identity of entrepreneurship: creativity, results and courage.
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Guest Post Bio: Paul Matthews // paulmatthews324 @ gmail.com
Paul Matthews is a Manchester based business writer who writes in order to better inform business owners on how to run a successful business. You can usually find him at the local library or browsing Forbes’ latest pieces.